Understanding Knowledge Sharing in Online Travel Communities: Antecedents and the Moderating Effects of Interaction Modes

  • Lee H
  • Reid E
  • Kim W
  • 51


    Mendeley users who have this article in their library.
  • 28


    Citations of this article.


This study explores the nature of knowledge sharing in online travel communities by proposing three types of antecedents: individual, community, and affiliation. These antecedents generate the formation of community identification and its influence on ongoing knowledge contribution. In addition, this study examines the moderating role of a traveler's interaction mode on the proposed sharing paradigm. The findings reveal the following: (a) community identification is positively influenced by a member's travel involvement and community benefits, (b) strong identification strengthens a member's sharing intentions, and (c) the postulated relationships differ based on a member's interaction mode. In short, community identification for travelers' intent on seeking information is almost solely influenced by community benefits, whereas travelers inclined to relationship building are primarily influenced by travel involvement. In terms of knowledge sharing, relationship builders shared more frequently and to a greater extent than information seekers.

Author-supplied keywords

  • community identification
  • interaction mode
  • knowledge sharing

Get free article suggestions today

Mendeley saves you time finding and organizing research

Sign up here
Already have an account ?Sign in

Find this document


Cite this document

Choose a citation style from the tabs below

Save time finding and organizing research with Mendeley

Sign up for free