This paper analyzes data from a 2005 telephone survey of 1200 people in the US that included questions about attitudes toward stem cell research and a broad range of communication variables. After all controls, trust in university scientists and religious leaders, exposure to national television news, familiarity, and religious service attendance produced statistically significant main effects on perception of research benefits, together explaining about 31% of the variance. Interpersonal communication may also have contingent effects.
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