Skip to content
Journal article

Understanding Service Convenience

Berry L, Seiders K, Grewal D ...see all

Journal of Marketing, vol. 66, issue 3 (2002) pp. 1-17

  • 287

    Readers

    Mendeley users who have this article in their library.
  • 400

    Citations

    Citations of this article.
  • N/A

    Views

    ScienceDirect users who have downloaded this article.
Sign in to save reference

Abstract

Abstract The subject of service convenience is important in service economies, yet little is known about this topic. The consumer convenience literature—strong in certain respects, underdeveloped in other respects—gives insufficient attention to service convenience. The prevailing pattern is either to treat service convenience generally or to lump services and goods together into an overall convenience construct. The authors seek to stimulate a higher level of research activity and dialogue by proposing a more comprehensive and multidimensional conceptualization of service convenience and a model delineating its antecedents and consequences. The authors build their case by systematically examining the convenience literature, explicating the dimensions and types of service convenience, developing the overall model and related research propositions, and presenting directions for further research.

Get free article suggestions today

Mendeley saves you time finding and organizing research

Sign up here
Already have an account ?Sign in

Find this document

Get full text

Authors

  • Leonard L. Berry

  • Kathleen Seiders

  • Dhruv Grewal

Cite this document

Choose a citation style from the tabs below