This study is an empirical investigation in an Asian environment to determine if value choice varied among a group of respondents along different demographic dimensions. The results suggest that in most cases, both birthright and ascribed demographic characteristics influence or are influenced by values. Similarly, life satisfaction and wishes are also found to be affected by value choice. © 1993 John Wiley & Sons, Inc. Copyright © 1993 Wiley Periodicals, Inc., A Wiley Company
CITATION STYLE
Keng, K. A., & Yang, C. (1993). Value choice, demographics, and life satisfaction. Psychology & Marketing, 10(5), 413–432. https://doi.org/10.1002/mar.4220100505
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