The Varieties of Consumption Experience: Comparing Two Typologies of Emotion in Consumer Behavior

  • Havlena W
  • Holbrook M
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Abstract

Havlena, W.J. & Holbrook, M.B. (1986). The Varieties of Consumption Experience: Comparing Two Typologies of Emotion in Consumer Behavior. Journal of Con- sumer Research, 13 (3), 394-404.

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Authors

  • William J. Havlena

  • Morris B. Holbrook

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