Vehicle choice behavior and the declining market share of U.S. automakers

  • Train K
  • Winston C
  • 100

    Readers

    Mendeley users who have this article in their library.
  • 128

    Citations

    Citations of this article.

Abstract

We develop a consumer-level model of vehicle choice to shed light on the ero- sion of theU.S. automobile manufacturers’ market share during the past decade. We examine the influence of vehicle attributes, brand loyalty, product line characteristics, and dealerships. We find that nearly all of the loss in market share for U.S. manufacturers can be explained by changes in basic vehicle attributes, namely: price, size, power, operating cost, transmission type, reliability, and body type.U.S. manufacturers have improved their vehicles’ attributes but not as much as Japanese and European manufacturers have improved the attributes of their vehicles.

Get free article suggestions today

Mendeley saves you time finding and organizing research

Sign up here
Already have an account ?Sign in

Find this document

Authors

Cite this document

Choose a citation style from the tabs below

Save time finding and organizing research with Mendeley

Sign up for free