The vernacular web of participatory media

Abstract

From wikis to blogs, new participatory forms of web-based communication are increasingly common ways for institutions and individuals to communicate. The content these forms produce incorporates elements of both institutional and non-institutional discourse. More than a syncretic pastiche, this content is the product of hybrid agencies made possible by these new forms. Terming this content "vernacular" acknowledges that this hybridity frustrates any reified conception of pure or authentic non-institutional discourse. At the same time, the theory of a "vernacular web" attends to the complex new transformational possibilities of participatory media seem to offer individuals." © 2008 National Communication Association.