VISÃO COMPARTILHADA, EQUIPE DE DIREÇÃO E GESTÃO ESTRATÉGICA DE PEQUENAS E MÉDIAS EMPRESAS: UM ESTUDO MULTI-CASO E INTERNACIONAL

  • Fernandes A
  • Coelho M
  • Narver J
 et al. 
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Abstract

Este artigo apresenta a síntese de um estudo de aproximadamente cinco anos que teve por objetivo descrever e explicar a formação e a evolução da visão compartilhada (imagem mental compartilhada de uma condição futura desejada a realizar) das equipes de direção de seis pequenas e médias empresas (PME) brasileiras e canadenses. Os métodos de pesquisa utilizados foram qualitativos. Os resultados não revelaram diferenças que possam ser atribuídas à região, país ou setor de atividade das PME estudadas. Os principais modelos explicativos que possibilitam o atendimento pleno do objetivo da pesquisa são aqui apresentados. Em seu final, o artigo identifica várias necessidades de pesquisa, além de implicações dos resultados do estudo para a prática nas PME.

Author-supplied keywords

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  • 239-260
  • 24 june 2011
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  • 7100:Market research
  • 82
  • 9130:Experimental/theoretical
  • Aggressiveness
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  • BERNARD J. JAWORSKI
  • Business And Economics--Marketing And Purchasing
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  • Entrepreneurial Orientation (EO)
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  • innovation antecedents
  • innovation orientation
  • innovation performance
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  • innovations
  • innovativeness
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  • interfunctional coordination
  • internal customers
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  • international environment
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  • international new ventures
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  • introduction
  • ism
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  • lack of marketing skills
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  • published by elsevier ltd
  • q13
  • rae
  • received
  • received 7 july 2010
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  • the author gratefully acknowledges
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  • the helpful assistance provided
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  • their significance can be
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  • total quality management
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  • traditional food products
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  • vantagem competitiva e particularidades da pequena
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  • women-owned small and medium

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Authors

  • Arnaldo Fernandes

  • Matos Coelho

  • John JC Narver

  • SF Stanley F. Slater

  • B Tietje

  • Maria Petrescu

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