Purpose - The purpose of this paper is to provide an understanding of the WEB 2.0 phenomenon and its implications on knowledge management; thus, in order to learn whether using WEB 2.0 concepts and tools can yield better assimilation of knowledge management in - A range of recently published articles regarding WEB 2.0, to knowledge management principles and attributes as known and learned from works defining the sharing of knowledge in organizations (1995-2005). The sources are divided into three basic elements: The Internet (WEB 2.0), the organizational implementation (Enterprise 2,0) and the organizational implementation of knowledge sharing (KM2.0). Findings - WEB 2.0 is very close in its principles and attributes to knowledge management. WEB 2.0 should affect knowledge management in organizations; yet, it cannot be copied, as differences between the two will not enable organizations to benefit from such. In the first stage, tools can be adopted, and in further stages, deeper aspects such as active users' participation will be followed. Practical implications - Organizations are encouraged to start using WIKI's and in some cases also blogs. Knowledge Managers should examine if younger employees can serve as knowledge catalysts. WEB 2.0 concepts should be tested as to organization 3 maturity, to decide if they can be adopted as part of the organizational knowledge sharing. Originality/value - This paper analyzes an important issue whether better assimilation of knowledge management can exist triggered by the WEB 2.0 phenomenon. It is unique in its broad analysis of the three related terms - WEB 2.0, Enterprise 2.0 and KM2.0.
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