How can the Web help build customer relationships?. An empirical study on e-tailing

  • Wang F
  • Head M
  • 77


    Mendeley users who have this article in their library.
  • 67


    Citations of this article.


The Web is increasingly being viewed as a tool and place to enhance customer relationship. In this paper we defined a model to analyze the Web characteristics that aid in building customer relationships and then used this model to examine consumer relationship building mechanisms in online retailing (e-tailing). Through a survey of 177 shoppers who had bought books, CDs, or DVDs online, the causal model was validated using LISREL; 13 out of 14 hypotheses were supported. This research has contributed to both theory and practice by providing a validated model to analyze online consumer relationship building and suggesting mechanisms to help e-tailers focus on online consumer relationship management. © 2006 Elsevier B.V. All rights reserved.

Author-supplied keywords

  • Online retailing
  • Relationship intentions
  • SEM
  • Satisfaction
  • Switching costs
  • Trust

Get free article suggestions today

Mendeley saves you time finding and organizing research

Sign up here
Already have an account ?Sign in

Find this document


Cite this document

Choose a citation style from the tabs below

Save time finding and organizing research with Mendeley

Sign up for free