Who's on and why are they there?: A study of visitors to electoral candidates' websites in Taiwan

Abstract

This study is aimed mainly at portraying the profiles of the visitors to presidential candidate's websites in Taiwan's 2000 election. An online survey was conducted, initiated by visitors' clicking button ads on different candidates' websites, which linked them to a questionnaire. The results reveal that mainly the site visitors were male, young, and highly educated. Most visitors agreed that their motive to visit candidates' websites were to acquire candidate‐related information, and to better understand the candidates' standing on policies. Those who visited a particular candidate's site tended to be supporters of that candidate. © 2002, Taylor & Francis Group, LLC.