We present the findings of a choice experiment designed to estimate consumer preferences and willingness-to-pay (WTP) for voluntary participation in green energy electricity programs. Our model estimates WTP for a generic "green energy" source and compares it to WTP for green energy from specific sources, including wind, solar, farm methane, and biomass. Our results show that there exists a positive WTP for green energy electricity. Further, individuals have a preference for solar over a generic green and wind. Biomass and farm methane are found to be the least preferred sources. © 2007 Elsevier Ltd. All rights reserved.
CITATION STYLE
Borchers, A. M., Duke, J. M., & Parsons, G. R. (2007). Does willingness to pay for green energy differ by source? Energy Policy, 35(6), 3327–3334. https://doi.org/10.1016/j.enpol.2006.12.009
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