Abstract Concepts in Grounded Cognition

Abstract

Morality, time, and valence are highly abstract concepts. Exactly how people are able to think and talk about abstract concepts is a question that has intrigued philosophers and scientists for centuries. In this thesis I focus on the question how people represent the meaning of abstract concepts, by investigating whether abstract concepts are understood through the use of metaphors. Metaphors allow people to think about abstract concepts in terms of concrete experiences. For example, the scales of Lady Justice are a metaphor for justice. People might not be able to see the future, but it can be represented as being ahead of us. Black knights in fairytales are usually evil, and the color of their armor is a metaphoric representation of the relation they have with the knights in shining armor. These and similar metaphors are not only used to intentionally communicate the meaning of abstract concepts, but these metaphoric representations also underlie abstract conceptual thought. How the meaning of abstract concepts is grounded in concrete experiences is the topic of this dissertation.