Activist or Entrepreneur?: An Identity-based Model of Social Entrepreneurship

Abstract

SE have impact ongoverments and community are both activist and entrepreneur in their personality if salient activist is more ->non profit organisation if salient entrepreneur is mroe -> for profit organisation donations go down -> more proft oriented models need to be found nonproit companies can make profits but have to reinvest them and cannot pay dividends to anyone question if nonprofit or for profit organisational form is important to se identitiy theory people have multiple identitie the one that comes out most is the one more imprtant to the person e.g. african america, women , scholar selflabel social identitiy theory how various labels are activated in a social context three parts: categorisation; identification and comparison ingroup: people I identify with; do more for them or on their behalf outgroup: people on the other side (e.g. teahers) use activist personality and entrepreneurial to reduce complexitiy entrepreenurial. more focussed on growth etc activist: focussed on social impact opportunity needs to be recognised value-based opportunity: "clear potential for profit and growth" (p.19) issue-based opportunity : not fiscally driven but driven by solving problem