Analysis of the web visibility of television series

Abstract

The organization and presentation of web spaces that the main national television channels dedicate to television series are analyzed. We focus the study on a double perspective, reflecting on one hand the structure and content of each web site and, on the other, the options available to the user. The proposal of Codina, Aubia and Sánchez (2008) is taken as a reference for methodology and a working template has been developed based on the review of both qualitative and quantitative aspects.