The business model ontology for web 2.0 websites

Abstract

The bursting of the dot-com bubble marked a turning point for the web. New kinds of websites sprung up and brought users different experiences, especially in user participation and openness. But academic journals have placed less emphasis on applications of Web 2.0 for business use. This paper tries to develop the business model of these new kinds of websites using ontology approach, which stresses the importance of the social network. Furthermore, this paper suggests using this business model to guide the development of the Web 2.0 website. © 2012 IEEE.