Skip to main content
Book Chapter

Businesses and Consumers as Online Customers

  • Bridges E
  • Goldsmith R
  • Hofacker C
IGI Global, (2011), 83-88
DOI: 10.4018/978-1-59140-799-7.ch014
N/ACitations
Citations of this article
5Readers
Mendeley users who have this article in their library.
Get full text

Cite

CITATION STYLE

APA

Bridges, E., Goldsmith, R. E., & Hofacker, C. F. (2011). Businesses and Consumers as Online Customers. In Encyclopedia of E-Commerce, E-Government, and Mobile Commerce (pp. 83–88). IGI Global. https://doi.org/10.4018/978-1-59140-799-7.ch014

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free