Studies the management innovations that have attended the growth of the airline industry. Need for huge capitals; Change in organizational design; Importance of marketing considerations in airline management; Need for planning.
CITATION STYLE
Golightly, H. O. (1968). Case Study in Management Innovation. Management Review, 57(1), 29. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=6073444&site=ehost-live
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