Center on Alcohol Marketing and Youth (CAMY) Charts Alcohol Industry's Digital Marketing, Questions Adequacy of Industry's Self-Regulation to Avoid Exposing Youth to "Alcohol Experience"

Abstract

; BALTIMORE, Dec. 19, 2011 /PRNewswire-USNewswire/ -- The Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health today released a four-part YouTube movie (http://www.youtube.com/user/JohnsHopkinsSPH) charting the alcohol industry's push into digital marketing and raising questions whether the industry's self-regulation is adequately protecting underage youth from exposure to the "alcohol experience" available on social marketing platforms such as Facebook, YouTube, and Twitter. [ABSTRACT FROM PUBLISHER]