Abstract
The article presents chapter 11 of the book "Sports Marketing 2014-2015." It explores the result of the survey by the Marist College Institute for Public Opinion in December 2013 which reveals that 55% of adults in the U.S. indicate that they are sports fan. It highlights the sports leagues followed by African-American adults based from An ESPN Sports poll including National Football League, National Basketball Association, and figure skating.
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APA
Miller, R. K., & Washington, K. (2014). CHAPTER 11: SPORTS FANS. Sports Marketing, 65–74. Retrieved from https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=95924159&site=ehost-live
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