Global strategic alliances (GSAs)—interfirm cooperative arrangements spanning industries and countries—are superseding traditional multinational corporations, a consequence of increasingly advanced technology and complex markets and the need for greater flexibility and constant innovation. GSAs often join together traditional competitors that share strategic objectives, which provides an opportunity to gain access to another firm's knowledge. On the other hand, this also can involve transferring your firm's proprietary expertise and market access to competitors. Corporations can use different alliance forms to exploit specific sources of competitive advantages in pursuing global goals. A framework for selecting alliance strategies includes evaluating whether the GSA would help exploit national differences, scale economies, and scope economies. © 1996 John Wiley & Sons. Inc.
CITATION STYLE
Joshi, M. P., & Inkpen, A. C. (1996). Cooperation in a competitive world: A framework of global strategic alliances. Competitive Intelligence Review, 7(2), 46–55. https://doi.org/10.1002/cir.3880070208
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