An essay on the significance of corporate social responsibility (CSR) strengthening the brand of a company in Great Britain is presented. It outlines the strategy adopted by British Sky Broadcasting Group PLC which focuses on long-term value creation. It explores the marketing opportunities created by CSR through the partnership of Sky with the British Cycling.
CITATION STYLE
McWilliam, G. (2011). CSR is good for brands. Management Today, 69. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=60863365&site=ehost-live&scope=site
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