Word-of-mouth (WOM) has been recognized as one of the most influential resources of information transmission. However, conventional WOM communication is only effective within limited social contact boundaries. The advances of information technology and the emergence of online social network sites have changed the way information is transmitted and have transcended the traditional limitations of WOM. This paper describes online interpersonal influence or electronic word of mouth (eWOM) because it plays a significant role in consumer purchase decisions. © 2010 Published by Elsevier Ltd.
CITATION STYLE
Jalilvand, M. R., Esfahani, S. S., & Samiei, N. (2011). Electronic word-of-mouth: Challenges and opportunities. In Procedia Computer Science (Vol. 3, pp. 42–46). https://doi.org/10.1016/j.procs.2010.12.008
Mendeley helps you to discover research relevant for your work.