‘Forced compliance,’ a situation in which a person engages in a behavior that he or she would normally deem as inappropriate, is used in this study to examine conflict resolution in family decision‐making. Specific hypotheses related to a major purchase decision are tested in a field study. The results indicate that those husbands or wives who have been forced to engage in counterattitudinal behaviors find numerous ways to justify their inconsistencies. Copyright © 1986 Wiley Periodicals, Inc., A Wiley Company
CITATION STYLE
Seymour, D. T. (1986). Forced compliance in family decision‐making. Psychology & Marketing, 3(3), 223–237. https://doi.org/10.1002/mar.4220030309
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