Does industry funding jeopardize objectivity?

Abstract

"There is a body of literature out there now looking at these issues," he says. "For instance, a lot of (physicians)believe their patients don't care if they have logo pins and cups; however, there are surveys that show that patients do care, and have become suspicious that things like pins and coffee cups are influencing the physician's choice of what they are prescribing. They say they actually disapprove of a number of physicians' practices."