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Online marketing of luxury goods - Take Chinese market as example

International Conference on Management and Service Science, MASS 2011 (2011)
DOI: 10.1109/ICMSS.2011.5998973
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Abstract

Network technique development promotes the prosperity of e-commerce. All kinds of companies have being exploiting the online market. In the luxury field, enterprises are trying to use the website as a new marketing tool. This article will focus on the online marketing issues of luxury goods. The present situation is introduced, and some proposals of enhancing online marketing are talked about. © 2011 IEEE.

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Chen, F., & Zhang, Y. (2011). Online marketing of luxury goods - Take Chinese market as example. In International Conference on Management and Service Science, MASS 2011. https://doi.org/10.1109/ICMSS.2011.5998973

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