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Optimizing the Sequential Distribution Model for Motion Pictures

by Thorsten Hennig-Thurau, Thorsten Hennig-Thurau, Victor Henning, Victor Henning, Henrik Sattler, Henrik Sattler, Felix Eggers, Felix Eggers, Mark B Houston, Mark B Houston show all authors
Enhancing Knowledge Development in Marketing: Proceedings of the 2006 AMA Summer Educators´ Conference ()

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