By tweaking the demand-supply chain, suppliers can offer their customers completely new value propositions and improve their own operations— without having to weigh the benefits of customer service against its cost.
CITATION STYLE
Holmström, J., Louhiluoto, P., Vasara, A., & Hoover, W. E. (2001). The other end of the Supply Chain. Supply Chain Forum: An International Journal, 2(1), 22–25. https://doi.org/10.1080/16258312.2001.11517078
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