The aim of this study was to integrate the hierarchical model of the perceived service quality (PSQ) theory with the bottom-up theory of satisfaction. It was hypothesised that satisfaction with sporting events would mediate the relationship between PSQ and life satisfaction. Study 1 was conducted to translate the Perceived Service Quality questionnaire (PSQQ) (Brady & Cronin, 2011) into Chinese and to validate it for sporting events. Study 2 was conducted to examine the main hypothesis. The results indicated that satisfaction-withevent partially mediated the relationship between PSQ and life satisfaction. The results are discussed in terms of both the examined theories. © 2012 International Marketing Reports.
CITATION STYLE
Chen, L. H., Chen, M. Y., Ye, Y. C., Tung, I. W., Cheng, C. F., & Tung, S. (2012). Perceived service quality and life satisfaction: The mediating role of the actor’s satisfaction-with-event. International Journal of Sports Marketing and Sponsorship, 13(4), 249–266. https://doi.org/10.1108/ijsms-13-04-2012-b003
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