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Personalization of Online Communication in Financial Services

  • Sunikka A
  • Bragge J
Helsinki, Unigrafia, (2012), 15-24
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Sunikka, A., & Bragge, J. (2012). Personalization of Online Communication in Financial Services. In In Aspara, J. Rajala, R. and Tuunainen V.K.T. (Eds.) The Future of Banking Services (pp. 15–24). Helsinki: Unigrafia. Retrieved from http://hsepubl.lib.hse.fi/EN/publ/aalto/id117

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