Presents information on a policy framework proposed to improve the relationship between direct marketers and consumers. Number of proposals that advocated changes; Indepth look at the marketing database as a primary tool to help improve the accuracy, relevance, and efficiency of contact strategies; Arguments supporting consumer property rights to personal information; Reference to consumer protection and personal information disclosure.
CITATION STYLE
Davis, J. F. (1997). Property rights to consumer information. Journal of Direct Marketing, 11, 32–43. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=9708142368?=fr&site=ehost-live
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