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Research methods for everyday life: Blending qualitative and quantitative approaches

by Scott W Vanderstoep, Deirdre D Johnston
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Abstract

This book offers an innovative introduction to social research. The book explores all stages of the research process and it features both quantitative and qualitative methods. Research design topics include sampling techniques, choosing a research design, and determining research question that inform public opinion and direct future studies. Throughout the book, the authors provide vivid and engaging examples that reinforce the reading and understanding of social science research. "Your Turn" boxes contain activities that allow students to practice research skills, such as sampling, naturalistic observation, survey collection, coding, analysis, and report writing.

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Readership Statistics

47 Readers on Mendeley
by Discipline
 
43% Social Sciences
 
19% Business, Management and Accounting
 
9% Arts and Humanities
by Academic Status
 
32% Student > Ph. D. Student
 
19% Student > Master
 
11% Student > Doctoral Student
by Country
 
4% Switzerland
 
4% South Africa
 
2% Indonesia

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