Social media must be grounded in strategy.

Abstract

The article presents an interview with Mike Tittel, VP-interactive at HSR Business to Business. When asked about the interactive areas growing the most at his agency, he replies that he has seen increased client interest in search and analytics, followed by social media and rich media content. He says the online video explosion has driven the end-user's consumption requirements for rich online content. He discusses how his agency is handling Web 2.0 services.