Success according to professionals in the fashion industry

Abstract

The purpose of this study was to examine career success perceived by professionals in the fashion industry. Two sets of open-ended interviews were conducted with 33 fashion industry professionals. The interviews were analyzed for success themes using a grounded approach methodology. External definitions of success mentioned were salary, promotions, sales, being seen as an expert, and having influence. Internal rewards included being innovative, maintaining integrity, and work satisfaction. Attributes identified as important for career success were motivation, flexibility, a positive attitude, networking ability, enjoying work, a mentor, self-promotion, multitasking, following instinct, dressing well, and doing research. © 2010 by the National Career Development Association. All rights reserved.