Technological entrepreneurship is important yet difficult in mature industry firms because so many cues impede understanding that change is needed, or interpreting new data effectively, instead reinforcing old views. A cognitive approach to innovation suggests why, and offers insights illustrated by accounts of 3 mature-industry innovation episodes. Technology entrepreneurship is shown as a quintessentially social activity, requiring joint efforts to interpret ambiguous data, joint understanding to sustain technology efforts, and a persistent, coordinated endeavor to accomplish technological change. The nominally managerial tasks of sensemaking, mindful alertness to anomalies, and the joint creation of a new shared cognitive context are broadly shared in these accounts, and stand out as the underpinnings of technological entrepreneurship.
CITATION STYLE
Jelinek, M. (1996). “Thinking technology” in mature industry firms: Understanding technology entrepreneurship. International Journal of Technology Management, 11(7,8), 799–813.
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