Skip to content

The Underdog Effect : The Marketing of

by Juliet B Schor
Journal of Consumer Research ()
Get full text at journal

Cite this document (BETA)

Readership Statistics

9 Readers on Mendeley
by Discipline
 
44% Business, Management and Accounting
 
22% Engineering
 
11% Arts and Humanities
by Academic Status
 
33% Student > Bachelor
 
22% Student > Ph. D. Student
 
22% Professor > Associate Professor
by Country
 
11% India

Sign up today - FREE

Mendeley saves you time finding and organizing research. Learn more

  • All your research in one place
  • Add and import papers easily
  • Access it anywhere, anytime

Start using Mendeley in seconds!

Sign up & Download

Already have an account? Sign in