User Modeling in Adaptive Web Design

Abstract

An adaptive Web site accommodates a diverse set of users with a wide variety of knowledge background and interests. Recently some adaptive Web environments have become available. The adaptation can range from a simple automatic selection between different versions of pages to the completely dynamic customization and generation of all pages with adapted hypertext links and contents. This paper describes several issues related to adaptive Web site design, especially focuses on adaptation based on implicit user modeling process. They include issues in construction of user model and creating adaptive page contents and links. It also proposes the guidelines of using current Web-technology for user modeling and adaptation.