Abstract
(from the chapter) By significantly reducing the limitations of traditional media, social media offer new possibilities for individuals and groups to actively participate in mediated communication by creating and sharing user-generated content (UGC). Business education is faced with the challenging task of educating students about the ways of the "new" participatory consumer, while at the same time being blessed with the opportunities offered by the blossoming UGC culture and technologies. We aim to provide support on both fronts by: (1) defining and categorizing UGC, (2) sketching out its vital role in social media, and (3) addressing the implications and challenges it holds for business education. (PsycINFO Database Record (c) 2012 APA, all rights reserved)
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CITATION STYLE
Bajde, D. (2010). User-generated content in business education. (A. Aggarwal Auvinen, Bajde, Bernardin, Blythe, Creamer, Daugherty, Farchy, Fox, Garfield, Garfield, Garfield, Grossman, Hemmi, Hemmungs Wirten, Howe, Hutton, Hutton, Jenkins, Jenkins, Kaplan, Kozinets, Kucuka, Langenderfer, Lenhart, McCracken, McCracken, Mi, Ed.), Cutting-Edge Social Media Approaches to Business Education: Teaching with LinkedIn, Facebook, Twitter, Second Life, and Blogs. Charlotte, NC, US: IAP Information Age Publishing. Retrieved from http://ovidsp.ovid.com/ovidweb.cgi?T=JS&PAGE=reference&D=psyc7&NEWS=N&AN=2010-20640-006
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