The cognitive representation of self-stereotyping

Abstract

The present work looks at the self-stereotyping process and reveals its underlying cognitive structure. When this process occurs, it is necessarily the result of an overlap between the representation of the ingroup and that of the self. Two studies measured this overlap and showed that it was higher on stereotype-relevant than on stereotype-irrelevant traits, it involved both positive and negative stereotypical traits, and it implied a deduction-to-the-self process of ingroup stereotypical dimensions. Moreover, the status of one's social group was found to be a key variable in this process, showing that self-stereotyping is limited to low-status group members. Indeed, results of Study 2 showed that the overlap between the self and the ingroup for high-status group members was the result of an induction-to-the-ingroup process of personal characteristics. Implications for research on people's self-construal are discussed. © 2010 by the Society for Personality and Social Psychology, Inc.