An evaluation of the effectiveness of instruction and audience reaction to programming on an educational television station

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Abstract

"The achievement of students enrolled in elementary psychology and biology television instruction and non-television instruction was compared. No significant differences were found. An audience-reaction survey of Houston televiewers revealed that 75% of the audience watched the station from as often as three times a week to at least once in two weeks. Highly preferred programs included sports, a psychology course, and an international affairs discussion panel. Suggested programs ranked most highly were sports programs, educational films, panel discussion, and children's programs. Least preferred programs were of the classical music type." (PsycINFO Database Record (c) 2006 APA, all rights reserved). © 1955 American Psychological Association.

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APA

Evans, R. I., Roney, H. B., & McAdams, W. J. (1955). An evaluation of the effectiveness of instruction and audience reaction to programming on an educational television station. Journal of Applied Psychology, 39(4), 277–279. https://doi.org/10.1037/h0042123

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