General Morphological Analysis: A general method for non-quantified modelling

Abstract

Fritz Zwicky pioneered the development of General Morphological Analysis (GMA) as a method for investigating the totality of relationships contained in multi-dimensional, non-quantifiable problem complexes. During the past two decades, GMA has been computerised, extended and employed for structuring complex policy and planning issues, developing scenario and strategy laboratories, and analyzing organizational and stakeholder structures. This article outlines the fundamentals of the morphological approach and describes an application in policy analysis.