A few of these corporate change efforts have been very successful. A few have been utter failures. Most fall somewhere in between, with a distinct tilt toward the lower end of the scale. The lessons that can be drawn are interesting and will probably be relevant to even more organizations in the increasingly competitive business environment of the coming decade.
CITATION STYLE
Kotter, J. P. (2007). Leading change: Why transformation efforts fail. In Museum Management and Marketing (pp. 20–29). Taylor and Francis. https://doi.org/10.4324/9780203964194-10
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