Points out that identifying appropriate market segmentation baseshas been a recurrent problem in marketing. Compares the predictive powerof income and attitude towards cultural change in the context of luxurygoods. The results show that those two indicators are rather independentfrom each other and contribute almost equally to explaining luxury goodsconsumption.
CITATION STYLE
Dubois, B., & Duquesne, P. (1993). The Market for Luxury Goods: Income versus Culture. European Journal of Marketing, 27(1), 35–44. https://doi.org/10.1108/03090569310024530
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