Abstract
The article reports several firms that track Internet use and help companies more narrowly target their online advertising have been successful in attracting funds from venture capitalists. Lotame Solutions Inc. and eXelate Media Ltd. are among online-tracking companies that have received funding. By one estimate venture-capital firms have committed $4.7 billion to the industry since 2007.
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APA
Thurm, S. (2011). Online Trackers Rake In Funding. Wall Street Journal - Eastern Edition, 257(45), B1–B2. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=58635285&site=ehost-live
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