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Journal Article

Re-inventing value propositions

  • Kambil A
  • Ginsberg A
  • Bloch M
Information Systems Working Papers Series (1996) Available at SSRN: http://ssrn.com/abstract=128482
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Abstract

Value map; performance vs cost vs customer roles; mckinsey, ikea, airlines

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APA

Kambil, A., Ginsberg, A., & Bloch, M. (1996). Re-inventing value propositions. Information Systems Working Papers Series, Available at SSRN: http://ssrn.com/abstract=128482. Retrieved from http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1284822

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