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Relationalism in marketing channels and marketing strategy

by Audhesh K. Paswan, Charles Blankson, Francisco Guzman
European Journal of Marketing ()


The purpose of this paper is to examine the relationship between marketing strategy types – aggressive marketing, price leadership and product specialization strategies – and the extent of relationalism in marketing channels.

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108 Readers on Mendeley
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26% Student (Master)
19% Student (Bachelor)
18% Student (Postgraduate)
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3% United States
1% India
1% Indonesia

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