Mendeley users who have this article in their library.
This article is free to access.
Cite
CITATION STYLE
APA
Hofacker, C. F. (2012, February). On Research Methods in Interactive Marketing. Journal of Interactive Marketing. https://doi.org/10.1016/j.intmar.2011.10.001
Register to see more suggestions
Mendeley helps you to discover research relevant for your work.