Reviewing innovation effort: Innovation culture

by For Authors
Strategic Direction ()
Get full text at journal


Purpose The purpose of this paper is to look at two reports that deal with innovation issues. Design/methodology/approach The article presents an analysis of two reports: one by Arthur D. Little and the other by the National Endowment for Science, Technology and the Arts (NESTA). Findings The report by Arthur D. Little recommends a renewed focus on fostering an Innovation Culture as a practical way for companies to ensure they get value from their innovation effort more quickly, and manage their investment wisely during an economic slowdown. The report by NESTA highlights the need for more companies especially UK high-technology firms to develop the capability for total innovation. Originality/value The article provides senior managers with advice on how to keep their business models sustainable through a potential downturn.

Cite this document (BETA)

Readership Statistics

22 Readers on Mendeley
by Discipline
41% Management Science / Operations Research
41% Business Administration
5% Economics
by Academic Status
32% Ph.D. Student
23% Student (Master)
14% Student (Bachelor)
by Country
5% Portugal
5% Kuwait
5% Brazil

Sign up today - FREE

Mendeley saves you time finding and organizing research. Learn more

  • All your research in one place
  • Add and import papers easily
  • Access it anywhere, anytime

Start using Mendeley in seconds!

Sign up & Download

Already have an account? Sign in