Abstract
The article focuses on the adoption of customer relationship management (CRM) in software-as-a-service (SaaS) business intelligence (BI) among businesses in the U.S. It notes that BI software transforms from a high-end luxury offering to a standard component for any company. It is expected that SaaS BI can achieve seven to eight percent market penetration by 2013. It points out that its ideal prospect is the company that has not bought into BI yet.
Cite
CITATION STYLE
APA
Hill, R., Hirsch, L., Lake, P., & Moshiri, S. (2013). Intelligence in the Cloud (pp. 163–184). https://doi.org/10.1007/978-1-4471-4603-2_7
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