Abstract
This paper presents the results of a causal analysis into the influence of message framing on sustainable consumption choice. For the three frames tested, Results yielded significant main effects for one frame, and two way interactions for two combinations of frames. No three way interaction between the variables was found, nor was a significant interaction found between message frame and environmental attitude.
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CITATION STYLE
Chipp, K., & Naidoo, D. (2015). Exploring the Impact of Message Framing on Sustainable Consumption Choices. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 409–413). Springer Nature. https://doi.org/10.1007/978-3-319-10873-5_245
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